Ardwick Football Club Branding & Identity ↓
Ardwick Football Club Branding & Identity
design(function) have delivered excellent results, capturing and portraying the past, present, and the future of where Ardwick FC is going
Gideon Thomas, M13 Youth Project
Ardwick Football Club are a community based charity run by the M13 Youth Project, based in the heart of Manchester, England. Rooted in community development and the creation of opportunity for all of their players and staff. They required a team emblem that embodied their geographical area, modern approach and desire to build and shape community.
M13 Youth Project were also keen to incorporate the symbol of the dove within the logo and this was certainly challenging. Contact sports such as football, often portray masculine or aggressive creatures within their brand; something to help stir passion amongst it's fans. The shape used avoids the typical, relaxed forms usually associated with this bird and instead, captures the dove in flight. A cotton branch then ties the emblem to the industrial heritage of the city.
My involvement;
branding, identity, graphic design.
Taxi Artwork Selection
I've always found taxi livery's a refreshing change of canvass from traditional print advertisements, a good avenue for clients to catch the eye in their local markets.