Ardwick Football Club are a grassroots organisation aiming to be a positive influence on the development of young people in Salford, Manchester. Founding partners M13 Youth Partnership mission for the club is “achieving together what we can not achieve alone”. AFC is in community development and the creation of opportunity for all of their players and staff. They required a team emblem that embodied their geographical area, modern approach and desire to build and shape community.
M13 Youth Project were keen to incorporate the symbol of the dove within the logo and this was certainly challenging. Contact sports such as football, often portray masculine or aggressive creatures within their brand; something to help stir passion amongst it’s fans. The shape used avoids the typical, relaxed forms usually associated with this bird and instead, captures the dove in flight. A cotton branch then ties the emblem to the industrial heritage of the city.
“Steven’s track record, and his creative and professional delivery made him the right person for us to work with on this project. He has delivered excellent results, capturing and portraying the past; present; and the future of where Ardwick FC is going. We are very happy!!” – Gideon Thomas, M13 Community Development