design with strategy and purpose

* and coffee


Hello, I’m Steven Hassall, the design director of Frontier Labs, a data-driven design studio based in Liverpool. I have provided digital and graphic design services to businesses for over a decade.

I’m a keen advocate of the design thinking approach to developing innovative technology; helping businesses to better use technology to solve complex problems.

I have led design on projects involving the co-creation of an age-friendly shopping application, collaborating with over 300 older people in the North of Liverpool; to working with young adults in creating a mental health application that has had over 10,000 downloads across iOS and Android platforms.

With a broad skill set, I’m just as comfortable developing new brand identities and print collateral, as I am in designing user centred, interactive experiences for mobile and web, employing best practice in UI/UX design.

This websites collects examples of my work while at AXON Vibe, Red Ninja Studios, Bolland and Lowe and freelance via design(function).

Steven Hassall - Senior Designer Liverpool


  • Art Direction
  • Digital Strategy
  • Branding and Identity
  • UI/UX Design
  • Website Design
  • Mobile Design
  • Video and Motion Graphics
  • Graphic Design
  • Co-Creation


  • Age Concern
  • ARM
  • Albert Dock
  • Alder Hey Children's Hospital
  • Comic Relief
  • FACT
  • Liverpool Metropolitan Cathedral
  • Liverpool One
  • Merseytravel
  • NERC
  • Oral-B
  • St. Georges Hall
  • Trinity Mirror Plc
  • University of Liverpool

Approaching any problem requires patience, attention to detail and empathy

a user centred design process

  • Define

    We meet to discuss your business, to understand exactly what you hope to achieve and how I can help. Defining a brief with clear objectives is critical to the design process and if required, we can work together to identify key problem areas through user focused workshops.

  • Plan

    Once we know the right questions to ask, we can research and explore relevant subject areas, drawing knowledge from your business expertise and our findings, into a melting pot of ideas and concepts. This is all wrapped up in a transparent plan of action, from project delivery to digital strategy.

  • Deliver

    Reflecting the needs of your users and business, great care is taken to produce work we are proud to put our names to and work that makes you brim with excitement.