design
showcase
Designing AI experiences that enhance human ability
Hello, I’m Steven Hassall, a Senior Product Designer with over a decade of experience helping startups and deep-tech teams turn emerging technology into intuitive, impactful products.
Using AI to free-up millions in the insurance industry
MatterLab leverages AI to enhance human expertise by providing more accurate forecasts for legal case costs. I led product research and design of the MatterLab platform, with a focus on explainable AI and ensuring lawyers are in control of case outcomes.
Outcomes
- Successful completion of InnovateUK funded R&D project.
- 10-20% uplift in reserving accuracy.
- IP sold to Weightmans, a top 45 law firm.
Designing an AI-powered platform for ecological restoration
Dendra helps governments and environmental organisations restore and safeguard biodiversity. I led the 0→1 design of the Dendra Platform and Orchid design system, driving research, discovery and the development of core features that defined the platform’s foundations.
Outcomes
- Turned basic statistics into actionable insights that drive environmental impact.
- New design system meeting WCAG AA+ accessibility standards.
- 2x usability score uplift for platform navigation.
- Modern and consistent UI across all customer facing apps.
Related: Case study focusing on the spatial navigation.
Designing a scouting platform to help football clubs win more sustainably
As design lead for the MUD Analytics product team, I helped shape the strategic direction of the scouting platform with contextual insights that anchor recruitment decisions to smarter investments and long-term squad planning.
Outcomes
- Successful pilot with a top-flight European football club.
- Expanded client base across numerous European leagues.
Related: ‘Designing a recommendation engine for Football’.
Using AI to scale environmental restoration
I led research and design of a new suite of internal apps to accelerate customer deliveries, by making the most of human expertise and machine automation. The Labeller is an AI-powered bespoke GIS mapping app used by ecology and GIS experts, to identify, assess and tag various map features at scale.
Outcomes
- 4x speed improvement for remote analysis, revolutionising environmental restoration at scale.
- Simplified UI with tailored modes focused on specific jobs to be done.